The campaign is called "Sweet Home Alabama."
It highlights the state's diverse tourism offerings, including its beaches, mountains, forests, and historical sites.
The campaign will run in targeted media markets across the United States.
It will feature a variety of marketing materials, including TV commercials, print ads, and social media posts.
The campaign is designed to encourage Americans to plan a trip to Alabama in the near future.
It is part of the Alabama Tourism Department's ongoing efforts to promote the state as a travel destination.
The campaign is expected to generate millions of dollars in tourism revenue for the state.
It is a collaboration between the Alabama Tourism Department and the Alabama Association of Travel and Tourism Professionals.
The campaign was created by the Birmingham-based advertising agency, Big Red Rooster.